Tequila


All of the tequila in the world is produced in this region. The fields of blue agave plants are so beautiful that they have been named a UNESCO World Heritage Site. There are many ways for visitors to explore the area and sample tequila.

Tequila was named a “Pueblo Mágico” (Magical Town) by the Mexican government in 2003 and is known as the birthplace of the drink tequila.

Tequila is created from the blue agave plant which grows in the town of Tequila located in Jalisco.

Take a tour of the Jose Cuervo La Rojeña distillery which was founded in 1812 and is the oldest active distillery in Latin America.



Under Mexican law, tequila must be made by a Consejo Regulador del Tequila (CRT)-certified location in one of five Mexican states. Most of the 140 distilleries that meet these requirements are located in the state of Jalisco, specifically in the town of Tequila, about an hour outside of Guadalajara. The spirit of tequila must be made from blue Weber agave, and it must be distilled from at least 51 percent agave. This requirement results in two different labels for tequila: “mixto” and 100 percent agave. Instead of distilling only from agave, “mixto” tequila is made with agave mixed with sugar from other sources.

La Ruta del Tequila (translated as the Tequila Trail or Tequila Route from Spanish) — a UNESCO World Heritage Site since 2006 — is a scenic region in the state of Jalisco that connects tequila-producing towns. Highlights along the Tequila Trail include: 

Destiladora Rubio - WEBSITE

Hacienda de Oro - WEBSITE  

Mundo Cuervo - WEBSITE

Tequila Sauza - WEBSITE 

Tequila Herradura - WEBSITE 

Tequila Don Roberto - WEBSITE 

Tequila Tres Mujeres - WEBSITE

Tequila Cascahuín - WEBSITE  

Tequila La Fortaleza - WEBSITE

Tequila Arette - WEBSITE 

While hotels and tour operators can arrange daytrips or overnight visits to the town of Tequila, the most streamlined way to get a taste of the route are aboard the Jose Cuervo Express® train or via the Sauza Tequilacopter. The train departs from the Ferromex station in Guadalajara for Tequila on Saturdays at 10am and returns at 8pm, and riders will enjoy  margaritas or tequila shots and small bites such as tacos and empanadas throughout their journey. Upon arrival, guests can explore the town of Tequila, see a traditional Mexican dance show, and experience a distillery tour and tasting. The Tequilacopter includes transportation from Guadalajara to Tequila on a helicopter (roundtrip available), a tour of the Sauza distillery, and a tequila tasting. Prices for the train and helicopter tour packages vary by date and availability. 

For additional information on La Ruta del Tequila please visit rutadeltequila.org. You can also book a hotel by visiting our partner, Booking.com.

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